Market overview

Baby toys are the objects used by babies for amusement and entertainment. These activity toys such as dolls, puzzles, building sets and card games help children to enhance their mental ability and strength of a child’s mind. It also helps to develop the coordination and dexterity for the children. These recreational items not only keep the kids engaged but also train their brains. The different materials are used for manufacturing baby toys and these toys come in various shapes, colour, texture, taste and sounds for their overall development. 

Nowadays, the electronic baby toys for kids such as hobbyist robots, electronic games, virtual babies and pets are gaining popularity among the kids and are allowing them to learn while having fun that helps in the development of a positive attitude towards learning. Baby toys also include construction toys and building blocks that help in building the motor skills and hand-eye coordination in babies. 

In 2023, Baby Toys Market Size was estimated to be worth USD 15.8 billion. With a compound annual growth rate (CAGR) of 3.48% from 2024 to 2032, the baby toys market is expected to increase from USD 16.43 billion in 2024 to USD 21.6 billion by 2032. The main factors propelling the market expansion include growing internet penetration, rising per capita disposable income in developing nations, and growing demand for skill-developmental baby toys.

Market segmentation

The global baby toys market has seen a drastic improvement for the past few years. However, now with the COVID-19 spread, the baby toys market will have an indirect impact and even when the virus is contained, the global market will take more than six months to reach a normal economic state. The market demand will show a decreased growth rate due to the increase in infections and reduced economic activity. 

Based on the product type, the market can be split into:

  • Baby rattles
  • Construction sets and building blocks 
  • Bath toys
  • Dolls
  • Musical toys
  • Soft toys and puppets
  • Toy cars
  • Others

Based on end-users, the market can be classified into:

  • Infant
  • Newborn
  • Toddler

Regional analysis 

The regional demographic study of the global baby toys market has been done considering the key regions that play an important role in the growth of the market. These main regions include Europe (Germany, UK), Asia-Pacific (India, China, Japan), North America (Canada, US), Latin America (Mexico, Brazil), and the Rest of the World. Here, Asia-Pacific is expected to be a significant player across the world based on the market share due to the rising population of infants that demands various toys and other entertainment products that is in turn increasing the supply in this region. According to experts, the baby toys market is set to see growth across a majority of regions, however certain factors (presented in the report) could hold the growth back in some areas.

Industry news 

Hasbro has launched BringHometheFun.com, a global initiative featuring playtime for supporting families that are staying indoors. With the spread of COVID-19 pandemic, this global play and entertainment company is providing the parents and caregivers resources for keeping kids occupied and engaged during the extended time at home and indoors.

NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.

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